MASDAR

Masdar Engineering is a new engineering company in Saudi Arabia

The Challenge

Create a new Brand and establish a strategy to make Masdar Engineering one of  the most distinguishable brands in GCC and MENA region.

Consumers all over the world are becoming more savvy and sophisticated with each passing year. In order to survive in today’s marketplace, companies have to create a successful Brand Identity. This is the unavoidable challenge that companies must face.

The Solution

When it comes to brands, the name is one of the most important elements of its proposition. A name is often the first act of public branding and helps establish the tone for a product, service, or company.